German Bike is an online retailer for e-bikes, bicycles, kids bikes and riding accessories, serving customers across the European Union and the United States.
Built around the ride
German Bike is for riders who know exactly what they want and for customers still working that out. Our catalog brings together everyday bicycles, electric bikes, family products, practical accessories and harder-to-find products that do not always appear at large marketplaces or conventional bike retailers.
Our story
DeutscheFahrrad.de launched in 2023 as a Germany-focused e-bike store founded by Joe Mazloum. Justin Archer acquired the business in 2025 and now operates it through German Bike LLC. The customer-facing retail brand is German Bike; DeutscheFahrrad.de remains the store's established web address.
Owner-led support
German Bike is owned and operated by Justin Archer, a California entrepreneur with a personal interest in cycling, e-bikes and the future of micromobility. Customers are not being passed through an anonymous marketplace. German Bike remains the retail point of contact for product questions, order support and documented manufacturer-warranty issues.
What we value
- Hard-to-find products: we want German Bike to become the place riders check first when a bike, part or accessory is difficult to locate.
- Clearer information: important specifications, delivery terms, support limits and product-specific road-use status should be stated plainly.
- Direct commercial relationships: products are sourced through manufacturers and suppliers rather than being presented as random marketplace finds.
- Authentic service: no countdown gimmicks, fake scarcity or unsupported superlativesâjust straightforward information and a real person behind the business.
The larger vision
Bikes and e-bikes remain the center of German Bike today. Over time, the vision is to become a broader destination for practical micromobility products, replacement needs and unusual riding equipmentâwhile keeping the store approachable for everyday customers and useful to enthusiasts.
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